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Women's timepieces: A slow revolution

A review of the UK watch and jewellery market carried out by Mintel in the summer brought to light some of the shopping habits and brand preferences of female consumers when shopping for timepieces for themselves.

While Mintel says that the UK watch and jewellery market has remained almost flat in the past five years, increasing only marginally by 0.4% to £4.2 billion, the womenswear market has continued to grow in value over the same period.

Mintel forecasts that sales of women’s outerwear have risen by 12.6% to £20.2 billion between 2007 and 2012, with watches and jewellery making up 9% of the sector. The data also states that fashion remains the first spending priority within women’s discretionary spending budgets; something that is good news for retailers of accessories and clothing.

But how is this filtering into women’s watches and the current market situations? Mintel’s data also outlined the spending habits of female watch shoppers, notably that women are drawn to luxury brands such as Cartier and Omega, in particular the latter’s Ladymatic timepiece, of which Nicole Kidman is an ambassador , appearing in London for the brand during the Olympic Games this summer, of which Omega was the official timekeeper.

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  • Making the right start

    Business Line - Mar 16, 2011

    She is of the view that jewels should have a gold finish. Silver finish (rhodium-plated) would not go with her other jewels, she says. Moreover, South Indian women have an added problem as many of them wear a gold 'thaali' ('mangalsutra').

  • Watches Style Update – Spring 2011

    Shade Station (blog) - Mar 08, 2011

    Casio watches were a key brand in the 80's and the Casio watch styles have been re-launched, boasting the same gold plated, rose gold plated and silver stainless steel straps and multi-functional dials. Though many of the watch designs are unisex,

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